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The What I See Project – Empowering Women Everywhere!

The What I See Project
One of the best things about working freelance is that you never know what tomorrow holds. Yes that can be a scary prospect full of uncertainty and worry but it can also open you up to the most fantastic opportunities, and if willing to step out of your comfort zone, can only mean great things.

For the last three months I’ve been lucky enough to work on one such opportunity which has been both an exciting challenge and an unexpected adventure. I don’t normally tend to write about work related subjects on the blog but in this case it seemed a crime not to as this particular project is so wonderful it deserves to be sung about.

I’m currently a proud member of team What I See Project, an exciting non profit venture set up by successful entrepreneur and business women Edwina Dunn. The global project provides a safe platform where women from all over the world can share their thoughts, experiences, hopes and fears by coming together to answer the simple and universal question ‘What do you see when you look in the mirror?’. By recognising these every day voices which may otherwise go unheard, the What I See Project aims to amplify and empower female voices and highlight real role models, whom other women can relate to and admire. I came on board in order to create and implement a PR campaign which could help to raise awareness of the project and encourage new people to get involved.

That campaign officially kicked off today and over the next five weeks you will be hearing from over 100 writers, bloggers, editors and communicators from various different industries as they share their answer to the question with you all.

As a result over the last couple of months my inbox, twitter timeline and diary has been consumed by speaking to, tweeting and meeting some truly inspiring women. Women who are successful, interesting, and beautiful. Women who are achieving great things but take none of the credit for them. Women with style & pizazz, ambition and motivation. It’s made me realise how amazing people can be (especially women) and how many amazing things people are doing out there without any hope of money, fame or even recognition. As a gender we have so many reasons to be proud of ourselves yet so many if us are critical of what we see staring back at us everyday.

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I guess you could say working on this project has not only been a great career move for me but has also been somewhat therapeutic. It’s made me think a lot about how I see myself, how others see me, the improvements I can make to my life and the things which I need to stop beating myself up about and be bloody proud of.

It’s also thrown me out of my comfort zone and opened me up to organisations and networks that I otherwise may have never come across. Amazing initiatives such as Science Grrl for example, an organisation supporting women in science and helping to pass on their love of science to the next generation. I went along to one of their regular meet ups last month and although I’m not strictly a ‘science girl’ had a blast and met some great people.

I must also give a shout out to all of the fantastic sports bloggers I’ve met, all of whom have spurred me on to get back into running. Some I’ve been following for a while (through their blogs not literally) such as Murieann at Bangs and a Bun, Charli Cohen, and Fashercise, but others I hadn’t come across before such as Sophie from Be Pretty Fit, the amazing Julie from Fat Girls Guide to Running (who has just had a baby, is still running and looks amazing!), Laura from A Lazy Girl Running (who taught me a lot about the importance of sock wearing) and Georgina from Fitcetera who gets up at 5.30 every morning to go to the gym (that’s dedication).

And as well as that there are equally inspiring women from the realms of fashion, art, feminism, beauty, politics, business and motherhood to look forward to throughout the campaign. It would take me forever to shout out to them all but a special mention to my friends over at Ballad Of on the art section, my gal Danielle of Fashionista Barbie on the fashion section, the lovely Kate at I am Not a Celebrity who has travelled more in the last two months than I have in two years and the amazing Ashanti from Adorn Girl who took a little persuasion to get involved but I for one am so glad that she did!

You can hear more about the campaign and what we hope to do in the above trailer video (which features a familiar Scottish accent!) and of course take a look at the website over the next few weeks and follow the project on Twitter and Facebook to see more.

I’ll be recording my own video as soon as I can pluck up the courage to do, so will share when I do, but remember this project is for anyone and everyone. If you are reading this and thinking that it sounds great but you don’t have anything interesting to say, think again, as I promise you – you DO! Everyone has something interesting to say and this project is about helping people realise this, as often the only person who can’t see how much you have to be proud of is yourself.

So even if there are a thousand reasons why shouldn’t, I urge you to get involved. Record a short video, put your answer in words or submit a photo and tell us… what do you see?



Maria Fallon

This is such an amazing project, I have been awed by everything that everyone has shared so far and I can’t wait to see more!

Maria xxx


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