LFW SS15 Day 1 (My video round up!)
Day 1 at fashion week is always met with a mix of nerves, anticipation and excitement for me. No matter the amount of seasons I’ve been in attendance, I still always worry about how things will pan out as that Friday approaches. I know it’s going to be busy, tiring, exhilarating and infuriating all at once and as much as I tell myself not to stress, not to worry and not to over think it all, I simply can’t help it.
Despite the best laid plans, that first day always sees you rock up to Somerset House alone, facing that first show and the cobbled stones a bit like a lost soul who’s not quite found their fashion week feet yet. Until you find a few faces you recognise and remind yourself what this malarkey is all about, it can all feel a bit overwhelming (even after 8 seasons). Generally the day passes by without any proper food, as you inevitably turn up to everything either too early or too late and somehow keep missing the spread. You munch on bags of Pop Chips and Propercorn handed out here and there to keep hunger at bay while you dart around various areas of London. You bump into people just as you’re leaving a show and only have time for a fleeting hello before you both run off in opposite directions, everyone busily trying to cram in shows, presentations and work all at the same time. You see some amazing things, you see some not so great things, you both marvel and sigh at the crowds of wackily dressed individuals (and the swarms of photographers that follow them) which you have to fight your way through every time you arrive/ depart Somerset House and at some point or another you will always curse yourself for your outfit choice, no matter how well thought out it was.
Or maybe that’s just me? I’ll admit I’ve had my own reservations about my need to be at fashion week this season, and if it hadn’t been for my work with Most Wanted (and my love of seeing the shows in person) I might have given the event a miss this time around, but I think I’ll save those musings for another post.
For now let’s take a look at what I got up to on day 1 shall we? As a slightly different approach, this season I decided to document my experiences through my first ever attempt at video (which you can watch above). It’s a little wobbly and I definitely need some more practice but I hope you enjoy the little peek into my time at fashion week!
After starting my day with the J.JS Lee show (beautiful simplistic shapes and gorgeous blue and white florals) I headed to the fashion week haven that is The Apartment (a hub for bloggers to hang out, retreat and relax in between shows complete with food, drinks, computers, wifi and charging points – everything we could need). I’d just missed the lunch unfortunately but did get to catch up with some friends and get introduced to some great new labels, including new denim brand Bethnals who were on hand to customise and create a truly unique pair of jeans for us. They’re new to the UK and already taking the denim industry by storm (follow them on Twitter and Instagram to see more).
After a quick cuppa, I grabbed a packet of dried Apple’s to eat on the go and headed off the the ME Hotel who were hosting Fashion ME London, a range of exhibitions and events throughout fashion week. I headed straight to their rooftop media lounge to get some work done alongside a great view, good company and an introduction to Olympus’s new range of camera’s (who were sponsoring the event).
After a bag of pop chips (see what I mean about eating) and a few more cups of tea/ glasses of water, I was back out into the now blazing sunshine (no need for my jacket anymore) and heading over to Somerset House once again for the Jean Pierre Braganza show. Monochrome reigned high again and the collection was a mix of silky separates and even a few chunky leather jackets for Spring. After the show I bumped into a few folks I knew and almost got sunburnt standing chatting on the cobbles before retreating into the indoors to pick up my press pass.
Then it was off to meet Paula ahead of a review of the new LFW inspired cocktail menu at One Aldwych. We were picked up by a lovely young chap in a rickshaw outside Somerset house and given a tour around Covent Garden in the sunshine before being dropped off at the hotel, which was frankly a lovely way to relax and step away from the madness for a minute.
The LFW cocktail menu has been created by Tanquerey Gin to represent the four fashion capitals during fashion weeks; New York, London, Paris and Milan. Each of the four cocktails has been inspired by an iconic designer from the capital and between us we tried one of each. Each one was presented beautifully and truly did inspire connotations of the designer style through their look and taste. First up for me was the Chanel (of course) which was everything you may expect from Chanel – sophisticated, simple yet not boring, classic, elegant and most refreshing (I think it was my favourite from the four and not just because I knew it was Chanel). I then tried the Alice Temperley, which again was presented beautifully representing the designers style for girly, pretty pieces with an English rose flavouring and a tall martini glass. Paula took in the Calvin Klein and Moschino and you can read her review here. The cocktails are available at the One Aldwych lobby bar until the end of fashion month on the 2nd Oct and are priced at £13 each, which may sound pricey but I promise they are delicious!
Feeling slightly tipsy, I hot footed it back across the road to meet Danielle and head into one of my favourite shows every season, Christopher Raeburn. The designer didn’t disappoint of course and showcased what may just have been one of my favourite collections from the label. True to his style, the collection was full of chic sporty pieces, this season with both graphic and painterly prints in delightful colours of pink, grey and light green (right up my street).
Ending on such a great show, I took my sore feet and weary body home and spent the rest of the evening trying to teach myself how to edit videos!
I hope you enjoyed my snapshots from day 1, hopefully day 2 will be coming soon.
(Catwalk photo credits: Daniel Sims, Kensington Laverne – British Fashion Council, all other photos by me!)