| Lifestyle

Don’t call me a PR!

oohft sorry it has been so long since I updated you on my silly life but with the Easter weekend, parents visiting and a busy week at work… said silly life has somewhat taken over and prevented me the luxury of blogging!

Anyway first thing I need to say is… how amazing are long weekends??? I think I must have said this about 50times over the course of the 4 days but seriously… HOW AMAZING ARE LONG WEEKENDS? We had our usual Thursday night in the pub after work… My boss (as usual) bought many bottles of wine and I (as usual) drank too much of that wine… the amazing difference was I woke up on Friday morning and didn’t have to face a Hungover Friday in the office!!! Instead I could have a hungover Friday at home with an also hungover ginger boy! We had breakfast (well actually it was more like lunch) at the Artisan Boulangerie Oooh la la (french cafe near my flat) where I had THE best strawberry and rhubarb crumble I have ever tasted! And then at the end of my hangover day I still had an awesome 3 more days of the weekend… I have said it before but I will say it again… How amazing are long weekends?
My lovely parents came down to London for a wee holiday so the rest of the weekend was very family orientated and surprisingly London did not seem to as crazy, touristy, Easter madness as I remember it being in previous years… maybe I am just getting used to it!
The only downside about the weekend is that I seem to have put on about a stone, after far too many lunches and dinners out, way too much beer and an abundance of chocolate and puddings… todays sunny weather is reminding me that crop top and shorts weather is on its way and that healthy eating regime really needs to begin again…
So I’m back at work and the madness has begun again with press days to organise, new brands to keep happy and too many events and parties for me to fit in without spiraling into exhaustion city… BUT events which take me out of the office and into Soho on a sunny Thursday afternoon are more than welcomed…
So yesterday I headed to the Sketchbook Magazine pop up shop to get a look (finally) at the space, hear from some fellow bloggers and of course attend on a professional capacity as a PR girl attempting to get my brands out there to the blogging world…. and therein lay the problem… I knew that fellow fashion bloggers such as Mademoiselle Robot would be speaking and I really wanted to chat to her as BB… but well I am anonymous and that would be silly… so I would have to speak to her as a PR representing my brands… ok… fair enough… couldn’t be so bad? Off me and the intern went, her with sketchbook in hand (excuse the pun) me armed with the business cards…
First of all the bus was late… meaning we were late… then our names were not on the list – even though we rsvp’d!!!! It seemed someone else had got there early (whatever… haven’t you heard of fashionably late people) and had brought along about 8 friends! Luckily the Sketchbook staff were more than accommodating, believed us, let us in anyway and even got us extra chairs so we didn’t need to stand… However we were right at the very back and I was a little annoyed that I couldn’t get a good look at Mademoiselle Robot’s outfit…
My annoyance at being stuck at the back however, swiftly changed to relief, not because of MR’s outfit… that was very cute, no because the discussion was very much directed towards bloggers (great for BB) and how to avoid the constant clogging of your inbox by ignorant PR’s (not so great for the real me) After a few scathing remarks about the PR industry and a lot of nodding and chuckling from the audience… me and the intern were sinking further and further down in our seats and my business cards were being stashed firmly away in my handbag before anyone could see them…
Suddenly in a way I never experienced before, as both a fashion PR and a fashion blogger I was feeling extremely torn… I know as a blogger that I only write about the things I like and probably wouldn’t pay much attention to press releases unless it was something new and exciting that caught my attention… but in my daily life in PR I am now working to get my brands out there and onto blogs as much as onto hard copy mags… I had never thought that the two alter egos would be on opposing sides of the camp… but perhaps they are? Now feeling very glad that I made the decision to write anonymously…
BUT I would like to take this opportunity to call out to all those journalists and bloggers to please not brand all PR’s with the same brush (is that the right saying… I’m not sure) There was a lot of mentions during the Sketchbook discussion about PR’s pinning bloggers down at events and fashion weeks and trying to ‘sell in’ their brand when they hadn’t even taken the time to read the blog of the person they were addressing… fair enough… then what happens as soon as the discussion is over and we move to another room for refreshments and meet and greets? We have barely entered the room and are still reaching for our courtesy cupcakes and vitamin water before a PR from a well known high street fashion chain has clawed and attacked the speakers like a vulture… and what is her opening line? ‘I haven’t actually read your blog BUT’ C’mon!… pleeeeeaaasse did you not listen to what they just said?
We are not all like that… I am and always have been very interested in fashion, I enjoy researching, writing, creating and generally being part of it. I happen to work in PR at the moment, I might not always work in PR but for now I am happy that I work for a company which actively looks and works for brands that we personally like, therefore I care about the brands I work on and really want them to do well. If I contact someone telling them how great it is, that’s because I mean it! At events I chat to the people who interest me and who I can have a good conversation with… if us meeting mutually benefits each party then great – here is my card but I don’t purposely seek out and hunt down people just to get something out of them.
So there is my rant… under the guise of BB (a blogger) from the heart of myself (a PR) challenging the rule that journalists and PR’s have to be mortal enemies in real life… I come to you as both (well kind of… I am not big headed enough to actually think of myself as a journalist but you know what I mean)
Anyway this didn’t really matter as I had a very enjoyable afternoon and left at 5pm to still be greeted by sunshine and the call of a beer in the sun. The Sketchbook shop is as I predicted utterly fabulous and looks great! Here is some pics for you…

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