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The Wishlist

Uk Lifestyle blog and freelance digital expert, Jaclyn Ruth


Hello and welcome to Jaclyn Ruth. I’m Jaclyn, and this is my online home – a place to share who I am, what I do, and everything I love, from the personal to the professional. Whether you’re here to read musings from my everyday life, seek inspiration in cake form from my baking club or find out more about how we can work together, it’s lovely to have you here! Please do make a cuppa and come right in…

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A lifestyle blogWith honesty at its core

What started as an online diary back in 2009 (!), this lifestyle blog has developed into honest space to document my daily life and loves, from fashion to food to family. With a penchant for over sharing and writing from the heart, I treat my blog like chatting to old friends and honesty is at its core. Here you’ll find style (both my wardrobe and my home), recipes, travel adventures and tales from the frontline of parenting. In short; musings from my everyday life, which I hope can inspire yours…

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The Baking Club

Love of a good slice of cake (either baking it or eating it)? Who doesn’t right? The Flaky Bakers Club was started as a way to find and connect fellow cake lovers and create a community of baking enthusiasts of all levels. A friendly cake community, open to everyone and aimed at those of us who have a passion for baking but admittedly aren’t always Pinterest perfect. With a monthly theme, a friendly gang of bakers ready to discuss biscuit vs cake, and lots of support, we celebrate the fails as much as the wins. Whether you want to sign up and share your bakes or simply get some recipe inspiration, take a browse…

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November's Baking Club Theme


It’s November. The seasons have shifted, the temperatures have dropped, the morning frost has arrived and our winter coats are back in business. And that means, the time of warm, cosy, comfort food is upon us. Let’s embrace the baggy jumpers, embrace indulgent eating and embrace all of that seasonal produce. This month’s baking challenge is all about those traditional, winter bakes – the desserts that finish off a hearty meal perfectly, the puddings that warm you up after a cold winter walk, the cakes that make you feel all cosy inside.

Think pies, puddings, sticky cakes, and oozing tarts…

Happy Baking and can’t wait to see what you all come up with!

What to do with homegrown pears, Bumpkin Betty

Work With Me

When I’m not writing this blog or wrangling an excitable toddler day to day, I also work freelance as an online writer, stylist and content creator. I’ve worked with various lifestyle brands and companies to help boost their website content, create attention grabbing blog posts and style gorgeous lifestyle imagery, and I’d love to work with you too. Read on to see my recent work and find out how we can work together, either on a blog collaboration, social media project or freelance assignment.

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Recent work


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